Digital Select Ltd
How Digital Select combined a five-digit SMS short code, scheduled outbound voice calls and personalised birthday messages for a children’s bedtime call service.
Digital Select provided the communications technology behind a children’s bedtime call experience. Parents could request a call from a choice of familiar story characters without needing to navigate a website or install an application.
A parent selected the preferred character by texting the relevant keyword to a five-digit SMS short code. The keyword identified the chosen experience and started the automated request journey.
The service scheduled an outbound call to the supplied telephone number. At the agreed time, the selected character voice called the family, read a bedtime story and delivered the prepared experience.
Where birthday details were supplied, the call could include a happy-birthday message for the child. This added a personal element while the underlying platform managed timing, call delivery and the selected content.
The project joined mobile keyword handling, short-code messaging, scheduled voice automation and recorded content in one customer journey. It demonstrates how SMS and IVR technology can support creative, time-sensitive consumer services.
Digital Select can combine SMS keywords, scheduled calls, recorded audio and bespoke application logic for suitable campaigns, information services and customer experiences.
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